Branding

Logos are important. They are the first impression a consumer has of your brand. Logos convey what the brand is and what it’s about. Font, colors, and verbiage are just the start. If you choose ARK Design to create your logo we will discuss what demographics you are trying to reach. Do you want to convey your brand as modern, classic, playful, down to earth, or something else? From there, versions will be created for light and dark backgrounds.  Creating a color scheme for all scenarios so you can tell a cohesive brand story no matter where your logo is displayed.

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